Brief Tobacco Cessation Intervention Training Program for "Health Influencers"

Technology #ua14-024

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Categories
Researchers
Myra Muramoto
Professor, Family & Community Medicine
Managed By
Rakhi Gibbons
Asst. Director, Life Sciences (520) 626-6695

Title: Health Behavior Change Training Program (Reach)

Invention: An in-person workshop and website that provides information and training for “helpers” and complementary and alternative medicine (CAM) practitioners to better help individuals to change harmful health behaviors, including tobacco cessation. Training focuses on “helping conversations” that avoid confrontation and emphasize intervention on the part of individuals’ social networks and the special training and backgrounds associated with CAM.

Background: Some behavior cessation programs tend to underutilize the power of social networks. Additionally, in 2007 nearly 40% of U.S. adults reported using some form of CAM in the past 12 months, but there are not many efforts being currently made to engage CAM practitioners in public health programs. The Reach training programs for “helpers” and CAM practitioners seeks to address these gaps in public health training for behavioral change.

Applications:

• Public Health

o Tobacco cessation

o Behavioral change

Advantages:

• Utilizes “helping conversations”, which emphasizes support for behavior change while avoiding confrontation or nagging

• Training is based on a unique knowledge base resulting from 15 years of experience studying and training health influencers

• CAM training design is based on extensive formative research and input from a national panel of internationally recognized CAM researchers and educators

• Integrates conventional bio medicine and CAM with tailored approaches that take advantage of unique CAM training and backgrounds

Related Publications: 

• Myra L. Muramoto, Eva Matthews, Cheryl K. Ritenbaugh, Mark A. Nichter. Intervention Development for Integration of Conventional Tobacco Cessation Interventions into Routine CAM Practice. BMC Complementary and Alternative Medicine, Vol. 15, Issue 7, Page 96 (2015).

• Myra L. Muramoto, Amy Howerter, Eva Matthews, Lysbeth Floden, Judith Gordon, Mark Nichter, James Cunningham, Cheryl Ritenbaugh. Tobacco Brief Intervention Training for Chiropractic, Acupuncture, and Massage Practitioners: Protocol for the CAM Reach Study. BMC Complementary and Alternative Medicine, Vol. 14 (2014).

• Myra L. Muramoto, Ken Wassum, Tim Connolly,Eva Matthews, Lysbeth Floden. Helpers Program: A Pilot Test of Brief Tobacco Intervention Training in Three Corporations. American Journal of Preventive Medicine, Vol. 38, Issue 3 suppl., Pages S319-S326 (2010)

• Jean Campbell, Mary Z. Mays, Nicole P. Yuan, Myra L. Muramoto. Who Are Health Influences? Characterizing a Sample of Tobacco Cessation Interveners. American Journal of Health Behavior, Vol. 31, Issue 2, Page 181 (2007).

Licensing Manager: 

Rakhi Gibbons

rakhig@tla.arizona.edu

(520) 626-6695